The Product Screen Is Going To Be Your Hail Mary For Repeat Visits And Purchases
Do you know that a huge percentage of online shopping now happens on smartphones and other mobile devices through the use of mobile apps? When it comes to online shopping, users want frictionless and relevant experiences, so as an application developer, you need to make that a priority.
So, how can you sell your products online more effectively? Make sure that you help your users progress in every stage of the process with very minimal effort. Use your product screen efficiently. Of course, customers would want to see adequate information about your offering, before finalizing their purchase.
What Is A Product Screen?
A product screen is where a user makes primary conversion decisions, like adding a product to a basket, booking, calling, and completing forms. Good product pages utilize a combination of images and text to showcase product availability, price and other information.
If your product doesn’t have high-quality images in the interface, then you might have a hard time selling it. Photos are powerful ways to grab users’ attention.
Product descriptions should cover what your product does, 100 percent. It should be easy to read and scan. Here are some guidelines:
- Create Engaging Call-To-Action Buttons
Call-to-action buttons and statements must easily capture someone’s attention. If a user ends up looking for CTAs, then surely, they are not engaging and attention-grabbing enough.
- Use A Clear Format
A product description must have a quality, clear format. Why not write it in bullet point format? That way, it will be easier to read.
- The Text Must Be Easier To Read
The layout and size of your text content create a big impact on the reading experience. It takes a lot longer to consume smaller text. The result? Users would skip them.
- Squint Test For A Main CTA
Utilize a squint test to check the prominence of your CTA button. Simply blur and squint the entire page. If it stands out, then you have an engaging, compelling CTA. If no, then you better make changes.
Every element on your product screen must be designed according to the users’ benefits. Remember that when making buying decisions, users evaluate a product on a rational and emotional basis.