7 Basic Website Design and Development Terms Every Digital Marketer Should Know
Do you want to redesign your current website? Working with a professional web design company would make the process a lot easier for you, but as the website owner, of course you should also understand the fundamentals. Below are some the most basic terms you should know with regards to website creation.
- Content Management System (CMS)
These are web servers where all the files are served, housed and maintained. Web servers are computers running web server software platforms connected online.
404 is an error page users see when they reach a non-existent web page. An effective 404 error page must communicate why it doesn’t exist, and what the reader can do afterwards.
- Search Engine Results Page (SERPs)
- Call to Action (CTA)
Call to actions are buttons, banners, images or text that utilizes an action-oriented language. A CTA encourages a visitor to do a certain action.
Cookies are small text files including an anonymous unique identifier. It is sent to a specific browser from a website, and is inserted in a computer hard drive.
- Responsive Design
A website has a responsive design if it adjusts to the device screen it is being viewed on. This can be from a smartphone, mobile or desktop computer.