Most web development experts often overlook the web designing process because they thought that things like search engine optimization and employing great marketing strategies are more important.
Although the three factors are key to a website’s success, one aspect should not be overlooked or forgotten. This is especially true if you want a website that will turn out to be a high-converting one.
If you need some tips on how you can create an amazing website that promises high conversion rates, then read on to find out!
What is Your Value Proposition?
What is your main selling point? That is essentially your value proposition. How will you do things differently that can help better serve your customers?
The thing is that you have to have a company logo first. Whether you’re a small budding business or a large corporation, it is important to have your own logo as it is going to be a part of your brand.
The next step would be to come up with, you guessed it, your value proposition. If you want an inspiration, just look at FedEx. Their value proposition is that all of their packages will be delivered as fast as possible.
You have to come up with yours and it has to speak about your business. This small phrase can actually make a huge difference, especially when it comes to conversion.
Use a Simple and Professional Layout
As a business website, it is important that your web page design is simple and professional-looking. Utilize some negative space and only include things that you’re sure that people will use.
You could place some important elements at key locations of your web page such as the logo at the top left, some contact information at the top right, and some links at the footer section.
Limit Site Navigation to a Few Clicks
People will get annoyed if they have to do a lot of things before they can get what they want. This is why it is important that you implement a simple design and as much as possible, limit your site navigation to just a few clicks.
An example of this would be:
Customer Selects a Product for Check out -> Fill out their information -> Choose their preferred shipping method -> Preview the Order -> Confirm.
In the above example, the user will need just 5 taps in order to make a purchase. Reducing the number of clicks (or taps) that a user needs to do will definitely increase conversion rates.
Use Better Color Coordination
When a web page makes use of color coordination in a way that is consistent all throughout the site, people are more likely to convert.
Colors can make a huge impact on the buying decision of your customers. Use the psychology of colors as your guide so that you can choose a color palette that will suit the mood and the tone of your products and services.
Utilize Reactive Design to Make Your Site Mobile-Friendly
As more and more people use their mobile devices for digital consumption, there is a strong need for businesses to make their website compatible with smartphones.
Back in the day, people mainly use their computers to purchase something online. But, that same thing can be done conveniently with their portable phones.
So, it is best that you make use of a reactive design scheme that will instantly adjust your site’s elements to suit smaller devices.