The main goal of a website is to attract as many potential customers and to increase conversion rates. The way to do that is by employing web design strategies approved by online marketing agency that promote general usability and improved aesthetics.
Below are just some tips on how you can improve your website’s design in 2018:
Use Responsive Design to Make It Mobile-Friendly
Therefore, it is your duty as the site’s owner to ensure that the contents of your page can be viewed optimally even on a smaller screen.
To do that, you can use responsive design. The mechanisms of this design language make it so that no matter what device a person is using to access digital content, they can be viewed without a hitch.
You want your web pages to be as interactive as possible. To do that, you can make use of interactive design. Some tips include using contrasting (but flattering) color palettes, being consistent with the overall theme, using dynamic effects like page transitions and animations, and use rounded edges on the different forms (if you have any) on your site.
Make General Navigation Easier
We want people to stay on our website as long as possible. To do that, you may want to de-clutter a little bit, especially if you have implemented a lot of graphical elements on your home page, for example.
To make navigation a lot easier, you could try ditching those horizontal menu bars in favor of hamburger menus. These are little icons that when clicked on, will give users a number of different paths they can choose to peruse your site.
Other tips will include using readable fonts and making sure that your contents can be accessed in as little as 2-3 clicks.
Implement Visual Elements Strategically
To add visual elements strategically, you must make sure to only use images that highlight the products or services that you’re offering. Place it somewhere that can be seen immediately (like the home page or other landing pages). Also, make sure to use high-quality images without problems when it comes to pixilation and you can even implement other design elements such as short video animations, scrolling animations, among others.
Clever Use of White Space is Still Welcome
White space has been used predominantly in the past years and although designers are transitioning towards more colorful backgrounds, it still has its uses to this day.
The key takeaway is to just use it cleverly. Some good use-case scenarios would be using it at the top of the page, on the footer, or even on some landing pages where you want the text to be more prominent.
There are many web design elements that you can implement to increase conversion rates. Clever use of design and white space, using visual elements, and making your website mobile-friendly are just some things that you can safely do and the best part is that it doesn’t take a lot of time and money to do so.